Designing pricing tools people can decide with. We transformed high-stakes internal tools at Carlsberg Group, moving from data-heavy spreadsheets to outcome-focused canvases that reduced decision errors.
Pricing analysts often struggle with hidden variables. We introduced a transparent cost decomposition pattern that surfaces the "Why" behind every recommendation, building analyst trust.
Instead of showing raw data, the interface now groups information by "impact area," highlighting risks and opportunities in real-time as users adjust pricing levers.
Complex calculations are hidden behind a layered interface. Users only see the data they need for the current decision, with one-click access to the full mathematical audit trail.
By shadowing analysts in real-world scenarios, we identified the exact moments of hesitation and redesigned the flow to proactively answer their most common questions.