Lowering behavioral barriers in digital hearing care. We re-sequenced the onboarding journey for hearing-impaired users, focusing on emotional reassurance and accessibility to prevent early-stage abandonment.
First-time users often feel overwhelmed. We replaced technical setup steps with a "Value-First" flow, where users experience the benefits of the app before being asked for complex configurations.
We implemented a WCAG AA compliance baseline across the entire product ecosystem, using high-contrast tokens and optimized touch targets for older age cohorts.
To maintain consistency across 4 product teams, I extended the core design system with a library of reusable health-tech components, reducing design-to-code latency by 30%.