I turn complex,
data-heavy products into
products users love to use.

I sit at the intersection of human behavior, product strategy, and frontend engineering. For over a decade, I've specialized in data-heavy domains—from pricing engines at Carlsberg to hearing-care ecosystems at GN—translating complex, "messy" user needs into high-integrity product decisions.

My process is built on validated hypotheses. I don't just draw interfaces; I map out end-to-end User Journeys to uncover friction points, iterating from Low-Fidelity wireframes for rapid alignment to High-Fidelity, data-driven prototypes that simulate real-world logic.

Because I write Vue, React, and HTML/CSS, I bridge the notorious "handoff gap." I can take a concept from an interview transcript to a production-ready component without losing the original UX intent. I am at my best when navigating ambiguity, turning complex requirements into measurable behavior change and scalable design systems.